An OOK-NRZ visible light communication (VLC) system is designed by using a single white LED and a 550 nm visible photodetector. The emitting model of the single LED is established, and the general expression of the detector’s output signals under OOK modulation is deduced. With the selected LED, detector and other related parameters, the designed communication system is optimized and its performance is analyzed. The optimized communication distance between the LED and the detector is 0.54 m at t...